Often, I ask myself a question, “Why do we need movie reviews?”
I researched and found out that the answer to this peculiar seeming question is pretty straightforward. We live in a world where there is an endless choice available for a product or a service. Thus, to facilitate us in making our day to day choices we need reviews about everything.
In our context, we know that there are thousands of movies released each year and we can’t end up seeing all of them. We have to make a choice because of the limited resources and time constraint. Movie Reviews play a vital role in this scenario.
Talking about movie reviews I too have the habit of looking at the movie ratings and reviews before deciding whether to watch a movie or not. And the only names that come up to my mind for the same is IMDb and Rotten Tomatoes. I’m sure same is your case too.
But there is a serious issue with both of their grading system and luckily, I have a solution.
The problem is the adoption of Cardinal Utility approach in both of these websites. According to this approach, the utility derived from a commodity/service is measurable and can be expressed in quantitative terms. For e.g. In both of the websites in some or the other way they ask their users to quantify their satisfaction derived from a movie by rating on a scale of 1-10, in case of IMDb and 1-100% in case of rotten tomatoes.
Modern Economist has always discarded the concept of cardinal utility approach because according to them utility being the psychological phenomena cannot be measured theoretically, quantitatively and even cardinally.
So, what’s the solution then?
I devised a method called the Movie Busters Method (MBM) in which users instead of being asked to rate a movie based on a certain scale, will now be asked to categorize their preferences. The categories are:
- REDLIST: This category would basically include all the movies which a user likes and would recommend to everybody.
- WHITELIST: This category would basically include all the movies which a user a believes to be neutral, neither extremely good nor extremely bad. Something like a one-time watch movie.
- BLACKLIST: This category would basically include all the movies which a user considers a waste of time or not worth watching at all.
- STARLIST: This category would include the best of all movies, over and above Redlist.
After people start adopting the MBM method, a large database can be created and now the answer to the question, “Should I watch the movie or not?” can be easily determined, without being a victim of a biased review.
Thanks for reading.
Do tell us your feedback on the MBM Method.