Posted in Movies/Tv shows posts

The Indian Animation & VFX Industry

 

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Alex from the movie Delhi Safari

Hey Fellas!

Welcome Back!

It has been a few days since I saw Avengers Infinity War. Petty insane a movie isn’t it?

Anyways, walking out of the cinema hall, apart from being irked about the ending of the movie, one question kept buzzing in my head.

Can Indian Animation and VFX industry ever reach that standard of creative brilliance set by Marvel Studios & Other famous studios like Pixar and Disney?

What compounded the nagging persistence of the question is the book I’m currently reading. It is Creativity Inc by Ed Catmull (The President of Pixar Animation Studio).

Check it out: Creativity Inc on Goodreads

On one hand one might believe that it is definitely not fair to compare the creative process and products of both Bollywood & Hollywood because we all know how poles apart both these industries are in terms of cultures, content, budget, and cost, resources available etc.

But ever since the status of being a Global Citizen has risen, so has the need for comparison with peer companies on a domestic & international level along with the rigorous analysis in order to deliver products which are globally acceptable. Thus, making our first claim of “ Not fair to compare” a prevalent fallacy.

If I could put the current status of the Indian Animation industry in a few words I would say it is facing an existential crisis.

The last so-called commercially successful animated movie was Delhi Safari released in 2012. The most recent one being Mahayoddha Rama released in 2016, whose name even I did not know until I Googled it and surprisingly it won The National Award for the Best Animated Film in the year 2017.

The few reasons behind the Indian Animation Industry facing this sort of crisis are:

Lack of Original Stories and Independent Characters

If you Google the search term “Animated Indian Movies”, This is going to be the most likely outcome:screenshot-20.pngThe first obvious manifestation of the search helps us conclude that most of the animation in India is often equated with characters from Mahabharat and Ramayan which, on one hand, might indicate the culturally inclined industry but also is a clear-cut evidence of the fact that Independent Characters aren’t given much space and heed.

E.Suresh, the founder of Studio Eeksaurus that in 2015 won India’s first-ever Annecy International Animation Film Award in his interview with The Hindu explains,

“Animated stories can use crazy impossibilities as a premise, but our imagination right now seems limited to what we can see. Almost all films want to tell popular stories from the Ramayana or the Mahabharata. It’s like India has only two mangas that are really popular; Japan has a million mangas to choose from.”

The crisis demands meticulous brainstorming in order to come up with fresh characters and storylines from passionate Indian Animators in order to create a cohesive environment so that ideas can take shape of films successfully and compete in the international market.

Inadequate Financial Backing

Another aspect of this crisis is the fact that Indian Animation isn’t adequately funded. Delhi Safari had a budget of 15Cr, Roadside Romeo – 35Cr approximately whereas an average Bollywood movie budget in the present times is somewhere around 50cr.

Not only that but there is also a lack of willingness from the producers’ side to invest in these films, the history serving as the testimony to the consecutive failure of the Animated movies at the Box Office Collection.

The Indian Mindset

One of the primary reason the movies fail to mint money at Box Office is that Indian masses believe that animated movies are made for children and not for adults, though I strongly believe that the times are changing and so are these stereotypes.

Also, there is this preferential factor that comes into consideration which believes in the school of thought,

Why should I waste money in watching some animated movie when Salman Bhai’s or King Khan’s picture is around the corner?

Isn’t it?

Anyways, That’s all for the existential crises of the Indian Animation Industry.

Let’s hop over to the VFX (Visual Effects) Industry.

As per the KPMG India-FICCI, Indian Media and Entertainment Industry Report 2017, the Indian Animation & VFX industry grew at 16.4 percent in 2016 to reach a size of INR 59.5 billion, driven majorly by a 31 percent growth in VFX, with animation remaining steady at a growth rate of 9 percent.

VFX Industry is fast emerging as an indispensable part of filmmaking. The post-production segment saw a robust growth of 13 percent in 2016 and continues to perform and reap the benefits of an established ecosystem around the segment, reports ET.

What’s fascinating is that VFX as an indispensable tool is getting more and more domestic acceptance all thanks to movies such as Bahubali Franchise, Fan, Mohenjo Daro, MS Dhoni, Shivaay etc.

But there limitations & Challenges faced here too.

VFX sector includes the bargaining power that international studios wield while hiring VFX vendors from India. In addition to that, the lack of subsidies from both Central and the state governments also leads to major Indian Production firm outsourcing this facility.

To conclude:

There is a lot of scope in the Indian Animation and VFX Industry to expand as a whole. People form the entertainment industry just need to give it a bit more time, importance, put it more effort & resources to constantly update themselves with the newest technologies. It can help them in cutting costs and reach the ultimate pinnacle of creative excellence.

After all, “Indians are creative”.

Furthermore, I’m eagerly waiting for the movie 2.0 to release. For I believe it has the power to unleash the untapped potential of the technical side of the entertainment industry and set a benchmark for other movies to compete with.

After all, the stakes are too high from 2.0.

Check these video out:

https://www.youtube.com/watch?v=NeaMJlnXa1E

https://www.youtube.com/watch?v=NlpDu79wIcM

Thanks for reading!

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References:

  1. http://www.thehindu.com/entertainment/movies/the-curious-case-of-indian-animation/article17646834.ece
  2. https://economictimes.indiatimes.com/industry/media/entertainment/media/indian-animation-and-vfx-industry-is-getting-bigger-and-better/articleshow/58896119.cms
  3. https://www.livemint.com/Consumer/srodhe895MOz60byz2e0DL/Why-Indias-film-animation-industry-is-still-struggling.html

 

Posted in Semester Reviews

The Best of Second Semester @Christ

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This blog post is a miniature flashback into the second semester (November to April), here at Christ (Deemed to be University), Bengaluru detailing all the events and happenings in a nutshell.

The second semester started on a lassitude note, all thanks to Thrive – Business Fest of The Department of Management Studies. The 14-day long business fest surely drained all my energy but as they say, “What makes you tired, makes you stronger.”

Although I didn’t make it to the Top 5 but I learnt a lot, thanks to my event heads and my fellow competitors. You can read more about Thrive by clicking on the link below:

My Thrive Experience 2017

After Thrive came The SRP Project or the Social Responsibility Project wherein me and my team had to go and work with an NGO for a minimum of 25 hours. We worked with Hope Foundation at their centers in Neelasandra and Shivaji Nagar, Bengaluru where our tasks included: data entry, writing success stories, teaching basics of MS Office etc.

It was one of the best 3 days of the second semester for it gave me a whole new perspective of looking at things and taught me one of the most valued lessons of life – THE IMPORTANCE OF GIVING BACK TO THE SOCIETY. I say it is the most valued lesson of life because the satisfaction and happiness garnered after sharing something you possess with the society is unfathomable. Try it once.

After the SRP Project, I was all caught up in the preparation for Edify – The flagship event of the Entrepreneurial Cell (E-cell) of Department of Management Studies. The funny thing about Edify was that every single day for over a month I used to get claims to get out of the class, that too with free attendance. So a lot of people used to come and ask me, what exactly, did I do there?

Here’s my answer:
In E-cell since there is so set hierarchical system all of the members are responsible for all the departments starting from logistics, hospitality, finance, documentation, promotion and General management. I did everything but particularly was more associated with Documentation and Inviting Speakers for the Event.

I felt so attached to this loving community that at the end of the semester what motivated me to come to college was definitely E-cell.

There were other events as well, like Blossoms and Inblooms ( Cultural Fests) during the second semester but I didn’t take part in them.

The semester came to an end with the dreaded End Semester Examination on April 10, 2017.

Thanks for reading!

How was your semester?

Do tell us in the comment section below.
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Posted in Investing

Diversification of Portfolio In Correlation with Marvel Studios

Hi guys!

Welcome back to my blog!

Lately, I’ve been reading a lot about Marvel Studios, thanks to Avengers Infinity War and it randomly struck me that the history of Marvel Studios, the way they operate and function, can help comprehending a lot of investing principles impeccably. So, this blog post is basically about understanding one of the most basic investing principles in correlation with Marvel Studios.

So, let’s get started.

When you start reading about investing, or when you actually start investing, a lot of people will advise and instruct you to diversify your portfolio. Diversification is really important when it comes to minimization of risks and maximization of profits. As a thumb rule, most people say that you should never invest more than 10% of your net worth in any one stock.

Marvel follows this very principle.

“Marvel has the advantage of not being one thing but being a little bit of everything.” Says Joss Wheldon the director of Avengers.

He further states that ” The Harry Potter Movie was one thing, James Bond one thing but this can disparate franchise and make them part of the same spreadsheet.”

And, I completely agree with Joss Wheldon, don’t you?

Marvel has a plethora of characters and each brings a unique energy to their portfolio, which you might know by the name of Marvel Cinematic Universe. So, if one character fails to comply with the set financial return, the financial inadequacy can be compensated from other characters.

The same goes for investment portfolios as well. If one stock/bond/mutual fund etc. fails to provide sufficient return or even bear losses, your risk is always minimized because of diversification of the portfolio.

A word of caution here: Do not hold too many stocks in your portfolio.  

With excessive diversification, it becomes difficult to manage and monitor them. Money control recommends that a passive long-term investor should hold not more than 15-20 different stocks.

The potential danger of holding too many stocks can be understood from the implied danger that the entire Marvel Cinematic Universe face.

According to BBC, ” The narrative snowball of Marvel, the way that everything accumulates- means it gets bigger and more popular but also more unwieldy.”

“That happened in the comic books. With all the crossovers, everything became completely uninviting to the new fan. Eventually, Marvel had to hit the reset button and start all over again, because you can’t hold all of it in your head.

Thanks for reading.

Do let me know what do you think about the article in the comment section below.

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